SB Studio’s animatic art for Nationwide’s Feature commercial

Ever notice the way car commercials call out special features? These include slowing the commercial to draw attention to the antilock brakes or using digital overlays to highlight smart tech features. For their latest spot, Nationwide spoofed on this idea by emphasizing the most important safety feature in any car – you.

Nationwide #17 ANIM

Nationwide #06 ANIM

Nationwide #08 ANIM

Nationwide #19 ANIM

Animatic art by SB Studio. Production by Daily Planet. Agency McKinney.

 

See the full commercial here: