Denis Luzuriaga’s work for Nationwide’s Reveal commercial featuring Jana Kramer

Reveal_board

By now, we’re familiar with Jana Kramer’s stealthy character in Nationwide’s Brand New Belongings campaign. The latest installation has Kramer performing a daredevil leap off of a building and into a smoke damaged kitchen. Through a variety of visual tricks, she replaces damaged items with sparkling new versions.

Check out the full commercial here:

Animatic art by Denis Luzuriaga. Production by Daily Planet Productions. Agency McKinney.