Soosan Joon and a journey around the world with Pope Francis

Screen Shot 2016-01-21 at 1.49.21 PM

In the upcoming Dear Pope Francis, released by Loyola Press, the pontiff responds to handwritten letters from children around the world. In this promotional video, produced by Daily Planet, we follow one girl’s letter as it journeys around the world to land in the Vatican on Pope Francis’s desk.

Soosan Joon’s unique pen and watercolor style made for a beautiful and whimsical environment for our sojourning letter. Watch the full video below!

FTC taps Alecia Rodriguez as fotonovela artist to protect Spanish-speaking consumers

Alecia Rodriguez tapped to illustrate FTC fotonovela campaign

Alecia Rodriguez is known for her amazing beauty work, but recently she’s been getting attention for a far less glamorous subject – financial scams. The Miami-based artist was selected by the FTC as the artist in a series of fotonovelas designed to educate Spanish-speaking consumers of common scams and their rights when it comes to reporting.

Fotonovelas are popular in many latino communities and are used by many Spanish-speaking governments to communicate with the public on various issues. The FTC also noted recent that fotonovelas have been used with great success to communicate health information in the United States among the Spanish-speaking population.

Currently, there are four fotonovelas in production with plans for four more in the future. Between the four current editions, there are nearly half a million in circulation. An interview with Alecia below!

Joel Spector featured in Pastel Journal’s June issue


Joel Spector is a great talent and we couldn’t be more thrilled about his feature in the June issue of Pastel Journal.

Here’s an excerpt from the interview:

“Color fascinates me,” says the New Milford, Connecticut artist. “I want to feel its strength and the dimensions it creates. Many times I try to use the intrinsic value of a color to create the structure and form of what I’m painting.”

Want to see more of Joel’s work? Check out his illustration portfolio.

Potato sprouts with attitude: Unique food illustration from Bernd Wagenfeld

628-13131 Sprout Ad 16x10.75 HR

How do you market Smartblock, a post-harvest sprout inhibitor that restores dormancy to potatoes without affecting quality? With a bit of humor, of course! Smartblock is designed to prevent potatoes from growing sprouts once they’ve been harvested. To bring this point across in a fun way the agency, Woodruff Sweitzer, decided to feature a series of potatoes donning some sprout “hair dos.” The resulting images were the perfect compliment for the tagline: “No matter how they grow, sprouts aren’t cool. Burn’em.” Illustration work by Bernd Wagenfeld.






What Are The Advantages Of Hiring On Site Artist To Create Storyboards?

It’s no shock or surprise we are moving towards a visual world.  Everything in our surroundings inundates us with visual ideas, subliminal agendas and targeted messages.  In marketing, advertising, sales and communications, the same idea had transcended many industries, and part of the process of creating something visual includes the initial planning phase.  Storyboarding and creating concepts for print campaigns has become a crucial part of the advertising world, since it sets the tone for the entire project. A drawing can charm the eye and fire the imagination like nothing else. With that said, what types of advantages can you expect from hiring an on-site artist or in house artist to help you create a storyboard?

For starters, an on-site artist has the direct advantage of communicating with you.

  • Instead of having to relay messages, play phone tag, or express ideas through emails, you and an artist can brainstorm, talk out ideas, put it to paper and make changes on the fly.
  •  It saves a lot of time, money, effort and stress. As an art director, creative director, or project manager, you can communicate directly with the artist and provide as much information as possible.
  • Nothing is lost in translation. This type of collaboration goes a long way in completing projects on time with the quality you are looking for.

Continuing with the concept of collaboration, hiring on-site artists naturally brings in someone to be a part of your team.

  • Everyone gets a handle on what the concept trying to be portrayed is, and what needs to be said.  As the ideas come together, the sketches can be clarified and tightened up.
  • If the idea is ill conceived, it takes longer to bring things into focus.

If you were hiring someone, wouldn’t you want a versatile artist with the ability to work in a variety of mediums?

  • Working on-site in advertising agencies means usually working without a lot resources artists are generally used to. Drawing out of their head is a necessity and they must rely on this versatility in order to produce the type of work and results you need.
  • Artists can supply themselves with the tools needed and can bring the supplies accordingly. Bringing a range of drawing materials, things they are comfortable with, will go a long way and not waste additional time.

Most importantly, as an agency, you’re probably worried about deadlines and timeliness.

  • Working on the site or in house comes down to sweating and gutting it out. Artists have to do work more intuitively because this business demands so much to be done on the fly. They are used to pushing themselves beyond their comfort zone.
  • Every job deserves the best effort.  On site, there are no outside distractions. Artists can put their head down and get to work.


It doesn’t matter if it’s a small assignment, a repeat project and client or a steady flow of work for a major campaign, any time an artist is on site, working hand in hand with an art director, good things are going to come out of it. There’s a creative synergy that happens when you’re in the same room.  Everyone can get an instantaneous read on his or her reaction to something drawn or presented.

Way Art Storyboards and Illustrations provides clients with high quality, professional artists. If you need someone on site, regardless of what type of project and how big or small it is, contact us today to get started on capturing your ideas and bringing them to life.


Check out some of our artists pieces below.