SB Studio’s animatic art for Nationwide’s Feature commercial

Ever notice the way car commercials call out special features? These include slowing the commercial to draw attention to the antilock brakes or using digital overlays to highlight smart tech features. For their latest spot, Nationwide spoofed on this idea by emphasizing the most important safety feature in any car – you.

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Animatic art by SB Studio. Production by Daily Planet. Agency McKinney.

 

See the full commercial here:

Denis Luzuriaga’s work for Nationwide’s Reveal commercial featuring Jana Kramer

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By now, we’re familiar with Jana Kramer’s stealthy character in Nationwide’s Brand New Belongings campaign. The latest installation has Kramer performing a daredevil leap off of a building and into a smoke damaged kitchen. Through a variety of visual tricks, she replaces damaged items with sparkling new versions.

Check out the full commercial here:

Animatic art by Denis Luzuriaga. Production by Daily Planet Productions. Agency McKinney.

Joel Spector featured in Pastel Journal’s June issue

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Joel Spector is a great talent and we couldn’t be more thrilled about his feature in the June issue of Pastel Journal.

Here’s an excerpt from the interview:

“Color fascinates me,” says the New Milford, Connecticut artist. “I want to feel its strength and the dimensions it creates. Many times I try to use the intrinsic value of a color to create the structure and form of what I’m painting.”

Want to see more of Joel’s work? Check out his illustration portfolio.

Potato sprouts with attitude: Unique food illustration from Bernd Wagenfeld

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How do you market Smartblock, a post-harvest sprout inhibitor that restores dormancy to potatoes without affecting quality? With a bit of humor, of course! Smartblock is designed to prevent potatoes from growing sprouts once they’ve been harvested. To bring this point across in a fun way the agency, Woodruff Sweitzer, decided to feature a series of potatoes donning some sprout “hair dos.” The resulting images were the perfect compliment for the tagline: “No matter how they grow, sprouts aren’t cool. Burn’em.” Illustration work by Bernd Wagenfeld.

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If we made it: Newcastle shares how they would have done some of our favorite ads

It seems like the buzz about Super Bowl begins months before the big game. Brands have begun sharing sneak peaks and viral video previews of upcoming commercials, pushing viewers to share and discuss ads before they air.

Newcastle and agency Droga5 decided to take this buzz to a whole new level with a new concept – if we had made it. Using the hilarious Anna Kendrick as their spokesperson, Newcastle released a behind the scenes interview discussing the commercial that was supposed to happen.

The follow up to the interview was the release of a video describing the commercial that was never to be, skateboarding cats and all. Or pigs. Whatever.

When they decided to take this idea one step further by parodying other brands commercials, we got a chance to provide storyboard art. Working fast and furious, we worked with Droga5 to put together funny versions of highly anticipated ads. During the Super Bowl Newcastle tweeted out You Tube videos with their version of each concept. Links to each concept are below. Art by The Fates Crew and Alberto Gomez.

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That chip commercial.

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That bodybuilder commercial.

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That robot movie trailer.

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That pistachio commercial.

See more “commercials” at IfWeMadeIt.com.

 

 

The Fates Crew animatic for M&M’s latest Super Bowl Commercial

Teasers leading up to the Super Bowl had fans of M&M’s scratching their heads. What is going to happen to Yellow? The teaser (watch below) shows Yellow in colorful workout head and arm bands preparing to show off his latest dance moves until he is interrupted by an unseen stranger that tranquilizes him and drags the candy superstar off screen.

The clever follow up was a unexpected mobster episode. As the mobster speaks to the unseen victim in the trunk of the car, we feel as if we are about to witness a murder. That is until the Russian crime boss finishes his threat with a bowl of ice cream. When the camera cuts to the victim, we see our candy coated hero, unaware and unafraid.

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The agency behind the concept was BBDO. We worked with Edit1 to help bring their concept to life. Animatic art by The Fates Crew.

Watch the full commercial here:

Ultimate Garbage Men Animatic

What do you think of when you think of the garbage. If you’re thinking of hot, sexy garbage men, then you’re not alone! (If you’re not, then this commercial will change all of that.) For Hefty, Havas Worldwide took a tongue in cheek approach to an everyday household item.

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A parade of attractive garbage men with cheeky dialogue open up the commercial. These attractive men expound on the features of Hefty’s Ultimate Bags, seemingly using straight sex appeal to get the viewer’s attention.

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In an unexpected twist, the commercial introduces a slightly different ultimate garbage man.

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Kind of pudgy and completely average, this garbage man is the perfect foil to his chiseled peers.

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Art buy Denis Luzuriaga. Art of the average guy by Alberto Gomez. Animatic production by Daily Planet Productions.

Watch the full commercial here.

Nationwide shows us how to save some Benjamins.

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We’ve all heard the phrase, “Save some Benjamins”, but we’ve probably never seen it brought to life quite like this. To highlight it’s Vanishing Deductible feature, Nationwide went with a series of real life Ben Franklins.

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Each time our star driver does the right thing while behind the wheel, another Benjamin is added to the stable. Work was created by Doron Ben-Ami with McKinney and Daily Planet.

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Check out the full commercial here:

What Are The Advantages Of Hiring On Site Artist To Create Storyboards?

It’s no shock or surprise we are moving towards a visual world.  Everything in our surroundings inundates us with visual ideas, subliminal agendas and targeted messages.  In marketing, advertising, sales and communications, the same idea had transcended many industries, and part of the process of creating something visual includes the initial planning phase.  Storyboarding and creating concepts for print campaigns has become a crucial part of the advertising world, since it sets the tone for the entire project. A drawing can charm the eye and fire the imagination like nothing else. With that said, what types of advantages can you expect from hiring an on-site artist or in house artist to help you create a storyboard?

For starters, an on-site artist has the direct advantage of communicating with you.

  • Instead of having to relay messages, play phone tag, or express ideas through emails, you and an artist can brainstorm, talk out ideas, put it to paper and make changes on the fly.
  •  It saves a lot of time, money, effort and stress. As an art director, creative director, or project manager, you can communicate directly with the artist and provide as much information as possible.
  • Nothing is lost in translation. This type of collaboration goes a long way in completing projects on time with the quality you are looking for.

Continuing with the concept of collaboration, hiring on-site artists naturally brings in someone to be a part of your team.

  • Everyone gets a handle on what the concept trying to be portrayed is, and what needs to be said.  As the ideas come together, the sketches can be clarified and tightened up.
  • If the idea is ill conceived, it takes longer to bring things into focus.

If you were hiring someone, wouldn’t you want a versatile artist with the ability to work in a variety of mediums?

  • Working on-site in advertising agencies means usually working without a lot resources artists are generally used to. Drawing out of their head is a necessity and they must rely on this versatility in order to produce the type of work and results you need.
  • Artists can supply themselves with the tools needed and can bring the supplies accordingly. Bringing a range of drawing materials, things they are comfortable with, will go a long way and not waste additional time.

Most importantly, as an agency, you’re probably worried about deadlines and timeliness.

  • Working on the site or in house comes down to sweating and gutting it out. Artists have to do work more intuitively because this business demands so much to be done on the fly. They are used to pushing themselves beyond their comfort zone.
  • Every job deserves the best effort.  On site, there are no outside distractions. Artists can put their head down and get to work.

 

It doesn’t matter if it’s a small assignment, a repeat project and client or a steady flow of work for a major campaign, any time an artist is on site, working hand in hand with an art director, good things are going to come out of it. There’s a creative synergy that happens when you’re in the same room.  Everyone can get an instantaneous read on his or her reaction to something drawn or presented.

Way Art Storyboards and Illustrations provides clients with high quality, professional artists. If you need someone on site, regardless of what type of project and how big or small it is, contact us today to get started on capturing your ideas and bringing them to life.

 

Check out some of our artists pieces below.