Pouch up – Capri Sun Big Pouch storyboards with Alberto Gomez

parachute_2

Capri Sun’s Big Pouch is a grown-up version of it’s now iconic juice pouch. We love the cheeky attitude of the Big Pouch Man – a slightly pudgy, yet charismatic spokesman. Our talented artist Alberto Gomez worked with the agency to develop the character and storyboard art.

Man_Track_Suit Man_8

driver_ed_5b

Check out the finished spots below to see how the concept evolved.