For the fans who do whatever it takes: The Fates Crew brings Bud Light’s Quinoa commercial to life

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When Translation came to us with Quinoa, the first spot in the Bud Light’s “Dilemmas” campaign, we knew The Fates Crew was just the team to bring it to life. Playing off of fan superstitions and those dedicated few “who do whatever it takes,” the spot centers on one man’s internal turmoil over quinoa veggie burgers.

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If you plan on tuning into the football game this Thanksgiving, keep your eyes peeled for “Quinoa”. See the full spot here: