Barreling down the track: Alec Bancher’s work on Advil’s Freight Train spot

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What better way to illustrate a headache than a thundering train barreling down a track. Just as quickly as the pain is on you, Fast Acting Advil is there to stop it in it’s tracks. For this spot, we worked with Edit1 to create dramatic scenes that would illustrate the intensity of the moment with low angles, overhead shots and a blinding light. To see more of Alec’s work, check out his full portfolio.

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See the finished spot here.