Bringing Baby to life: Doron Ben-Ami’s animatic work for Nationwide

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With the Baby commercial, Nationwide wanted to convey something important: What’s important to you is important to us. To help drive that point home, McKinney worked with Nationwide to develop a spot that would show how much we love our cars.

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In place of a vehicle, we see a giant baby. Our main character, the car owner, is eager to protect his baby from errant grocery carts and lovingly washes him in the driveway.

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For this animatic, we worked with Daily Planet. To view Doron Ben-Ami’s storyboard work, visit his portfolio.

Check out the full commercial here: